Reach to Potential Customers by YouTube ads & Display Banner Ads?
Nearly three-fourths of the U.S. population use YouTube. And with billions of monthly users across the globe, it makes sense that Google is consistently working to enhance and improve the popular video platform. The same goes for YouTube ads.
We talked before about the various types of YouTube ads and best practices when creating video ads of your own. The new ad extensions work similarly to lead form ad extensions in that the viewer can interact with your CTA without leaving the YouTube platform.
Once someone clicks the CTA, they’ll see a drop-down menu with additional next steps, such as a special discount code, a limited-time offer, or more information about your brand.